Another “car of note” from this year’s Goodguys PPG Nationals, is this award-winning, Rob Ida built 1940 Mercury. It might just be the most elegant custom I’ve ever seen in the steel. This build embraces the european coach-built aesthetic of the ’30s and late ’40s. The bespoke roofline and hood give the car such a distinctive, streamlined look. There’s a lot of Talbot -Lago, Delahaye, and Delage influence in both the lines and the detail.
Oh, the details! Not only does it sport full wheel skirts on all four corners, the front skirts are articulated and move when the wheels turn. The custom hardware and trim elements are just too numerous to list. It even has custom luggage!
The power plant is just as impressive as the sheetmetal. It’s a supercharged modular Ford mill producing around 660 horsepower, and it’s detailed as beautifully as the rest of the car. The one thing that had me scratching my head was that it had a column-mounted gear lever and three pedals. So I had to ask, “is it a three-on-the-tree?” Nope, turns out is uses a modern auto box and has tandem brake pedals. Like I mentioned, the details!