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G-Man Visual Design

  • G-Man Visual Design
  • Photography
  • Photography Portfolio
  • Print Production
  • Print Production Portfolio
  • About / Contact
  • Blog: for the love of old, shiny things

©2023 G-Man Visual Design. All images, unless otherwise noted, are the property of R. Gust Smith. Unauthorized use of any images is prohibited. 

Top row, left to right: 1957 Nash Ambassador, 1963 Pontiac Bonneville, 1966 Ford Country Squire. Bottom row, left to right: 1966 Mercury Cyclone, 1965 Buick Riviera, 1967 AMC Marlin

Top row, left to right: 1957 Nash Ambassador, 1963 Pontiac Bonneville, 1966 Ford Country Squire. Bottom row, left to right: 1966 Mercury Cyclone, 1965 Buick Riviera, 1967 AMC Marlin

Light towers

March 26, 2018

In 1940, 7 inch round, sealed beam headlights were required equipment on all vehicles sold in the U.S. Then, in 1957, the law was revised to allow 5.75” round, sealed beam lights, two on each side. A side-by-side orientation seemed obvious, but Nash decided to stack them on their 1957 Ambassador. The idea didn’t really catch on…

…until Pontiac tried it on their 1963 full-size models. Within a couple of years, Ford, Mercury, Buick, Cadillac, Plymouth, and American Motors all had at least one model with its own take on a vertical arrangement. The trend ran its course after about five years, and in 1969 no American cars wore the stacked look. Sure, Chevrolet, Plymouth, and Ford tried stacked rectangular lights in the mid to late ‘70s, but I consider the headlight “tower” a 1960s trademark. Maybe the “tailfin” of that decade?

Like the idea of a headlight tower photo, or any other of my photos to hang on your wall? Visit my store and place an order.

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For the love of old, shiny things

My thoughts on photography and the things that I shoot.