For this week’s post, I’m looking at the “other” automotive badges. These are the ones that didn’t come from the factory and are sometimes considered invasive. I’m talking about dealer badges.
They usually have no cohesiveness with the rest of the car, and can appear in awkward places on automotive rear decks. Many of them do have their own typographic charms, like the eleven examples below. I’m not noting the model or year, because these aren’t about that. They’re more about the history of the individual car and its original owner. With age, they become cool in their own right.
If you’re interested in digging deeper into badge type design, check out writer and type expert Steven Coles’ excellent Tumblr page, Chromeography.
Interested in a print of one of my badge photos? Visit my store and place an order.
