This post is the first in a series that will look at type and graphics used in automotive badging. I’ll be brief with my words and keep these posts visual. The focus of this first post is on early automotive script badges.
If you’re interested in digging deeper into badge type design, check out writer and type expert Steven Coles’ excellent Tumblr page, Chromeography.
Interested in a print of one of my badge photos? Visit my store and place an order.
Top row, left to right: 1908 Stearns, 1909 Cartecar Model H, 1909 White Steamer (first Presidential car). Second row, left to right: 1909 Ford, 1910 Knox, 1910 Cadillac. Third row, left to right: 1912 Oldsmobile Autocrat, 1913 Pope-Hartford, 1914 Locomobile. Bottom row, left to right: 1919 Pierce Arrow, 1921 Packard, 1930 DeSoto.