For my fourth post in my series featuring automotive badges and lettering, I’m continuing with my favorite period—the post-war “Jet Age” from the late ’40s to the early ’60s. This time, it’s all about script badges. I could probably post this a dozen times and not repeat a single badge. I’ve edited my collection down to twelve that I think show the diversity of the period, and that I just personally love. I’d love to see any of these expanded into a complete font. I hope there’s at least one type designer out there reading this that agrees.
If you’re interested in digging deeper into badge type design, check out writer and type expert Steven Coles’ excellent Tumblr page, Chromeography.
Interested in a print of one of my badge photos? Visit my store and place an order.
Top row, left to right: 1947 Chevrolet, 1954 Plymouth,1955 Studebaker. Second row, left to right: 1955 Packard, 1955 Pontiac, 1956 Buick (Motorama show car.) Third row, left to right: 1957 Buick, 1959 Oldsmobile, 1960 Ford. Bottom row, left to right: 1960 Plymouth, 1962 Dodge, 1963 Chrysler.