I’m returning to the theme of crests in my eleventh edition of my series on automotive type. Here I selected crests that are a more “mid-century modern” take on the idea of a crest or coat of arms. The elements are still intact, but there’s a simplicity to some, like the 1959 Rambler and the 1969 Ford Torino. With others, the styling is much more free-form and they have very different sculptural elements. Connecting back to last week’s blog post, note the inclusion of the “V” in the Corvette, Rambler, and 1959 Buick crests.
If you’re interested in digging deeper into badge type design, check out writer and type expert Steven Coles’ excellent Tumblr page, Chromeography.
Interested in a print of one of my badge photos? Visit my store and place an order.
Top row, left to right: 1953 Chevrolet, 1960 Corvette. Middle row, left to right: 1959 Rambler, 1959 Buick. Bottom row, left to right: 1963 Buick, 1969 Ford Torino, 1970 Dodge Challenger.