Elements: 1963 Chrysler New Yorker

After all of his outrageous finned and jet-inspired designs of the late ’50s and early ’60s, one of Virgil Exner’s last designs for Chrysler was almost conventional. The 1963 Chryslers were very conservative compared to just a year before, but they still had some really amazing details. The “New Yorker” script is one of my favorite type badges. It would make such a great starting point for script typeface.